Stronger Families logo, designed for the Stronger Families initiative, which strives to empower parents though education and help them improve their skills and/or progress to employment.
Brief: Create a logo mark that encapsulates the initiative.
The initiative is all about the idea that stronger parents make for stronger families. This is symbolised via a stylised Venn diagram, with the parent on one side and the child in the centre. The cut-off on the central area can also be viewed as a leaf shape, symbolising growth. The custom type was chosen to be strong with its weight, but welcoming with it’s wide, round structure.
Variations were made for different display limitations, such as for monochrome printing.
You can see some of the initial design ideas below.