I was asked to come up with a solution to revamp the OPFS factsheet range to bring them inline with the branding initiative and to increase the appeal and readability.
Redesign OPFS’ factsheet range to increase the readability and visual appeal. One problem identified in the old design was the text density making information hard to read and putting service users off due to their intimidating appearance to casual readers.
Specifications & Limitations
- A4 pages, to be cost-effectively printed in-house on office colour printers.
- Keep the same amount of information, but making it more legible and readable, whilst limiting the number of pages to maximise cost-effectiveness.
- Make the design of the factsheet range cohesive and in-keeping with the organisation’s branding.
- Make each individual factsheet easily identifiable.
- Make the range easy to update and easy to identify when out of date.
- The expensive pre-printed factsheet shells were replaced with bespoke template layouts controlled in-house. This enabled the publications to printed on plain paper in one go, preventing stock wastage in the event of contact/information changes.
- The text was reformatted to increase the font size and line height was increased, increasing readability.
- The intimidating, heavy, corporate look of the old factsheets was replaced with a friendly, bold design that takes its cues from the OPFS branding guidelines.
- The large feature image at the top of the front page on each publication acts as a useful identifier for each factsheet, even from a distance.
- To enable the identification of out of date publications, the accent colour rotates between three of the brand colours (green, jade and purple) each year.
The redesign replaces the dense blocks of small text with information in small chunks with an increased font size and line height, aiding legibility and readability.
The redesign implemented a clearer heading structure to aid skimming and finding specific information quickly.
Important information is highlighted in the redesign. Contact details were given a unique style and placed at the relevant point in the publication.
Redesigned footers provide more contextual information (such as the page number and publication title), with clear contact info and links to further information on the back page.
Headers & Footers
In the redesign, calculations are clearly annotated with key concepts highlighted. Friendly styling employed to make them less intimidating to the casual reader.